text | Carla Ocampo
photography | Lester Valle
Now it can be told. Team KT teamed up with the CCI Asia Group (Living Asia Channel) to churn out a short info-docu about the Philippine Pili Nut. The shortie was commissioned by the Department of Trade and Industry – Bicol Region.
As we may now garner from recent news on Philippine exports, the country has been building up the image of the Pili Nut as a premium product, to rival the macadamia, the almond, and other more popular nuts in the world market. Bicolanos have been wildly proud of this development, and are pulling out all the stops to herald their flagship commodity all around the world.
KT lensman Lester Valle lends his visual style to the 9-minuter, as main videographer. Carla Ocampo takes the reins as producer, writer, and post-production director. CCI Asia’s Thess Visda and Ian Agawa complete the crew as production manager, and production assistant (slash-official Bicol lokal!) respectively.
Now, if you happen to be a Filipino who still haven’t tasted a single kernel of pili, well, by all means you should. Huwag maging dayuhan sa sariling pagkain, ifyahknowwhatwemean.
Ladies and gentlemen, lapis and fountain pen (a Gary Granada joke, hehe, wala lang), MEET THE PILI!
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